In March we got contacted by the team at Etsy USA . They were gearing up for the holiday season and were interested in featuring our SAGUARO CACTUS DECOR PILLOWS in Etsy’s 2019 Holiday Lookbook. A lookbook is created to showcase a collection of Etsy items to media outlets in hopes of gaining product placement or feature stories and further shine a light on Etsy sellers. This possibility became a reality by July and once the lookbook was complete, it was shared with hundreds of media outlets in the USA starting in July through the holiday season.
We got also offered a chance to send our products to Etsy HQ in New York to be included in Etsy’s Holiday Press Preview Event in September. This was an in-person event hosted for media to bring the lookbook to life. I can finally share a few images I got in the mail.
I cried a few happy tears seeing Dayna Isom Johnson in the pics having a look at all the wonderful handmade items on display. Dayna serves as a Judge and Etsy Trend Expert on NBC’s series “Making It,” hosted by Amy Poehler and Nick Offerman. As an early team member to Etsy, Johnson has seen the site grow from its early days to now include more than 1.8 million active sellers. She has expertise across a multitude of categories of handmade and artisanal items – from home decor to fashion and accessories, and more. She loves providing tips to shoppers on how to find unique pieces that speak to their personal sense of style.
Thank you Etsy for this amazing feature!